The ChangePartner Platform is founded on proven science that ensures sustainable, scalable behavior change across the entire organization.

Behavior Analysis is the science that underpins the ChangePartner solution. It is one of the most well-established and scientifically-respected approaches for what works in behavior change. The science embedded in our platform provides a reliable way for organizations to:

  • Identify the Vital Behaviors that reliably produce a targeted outcome.
  • Change the environment and culture to support those behaviors.
  • Organize data-based feedback into personalized, actionable direction.
  • Observe and measure those behaviors to confirm they have in fact changed.
  • Provide powerful, behavior-based coaching when needed.
  • Correlate behavior change with improvements in outcomes.

Behavior Analysis allows for the observation and measurement of a variety of complex behaviors related to problem-solving, teamwork and communications, and coaching and feedback.

Download the Behavioral Overview whitepaper to learn more.

Download the Science and Tools of Behavioral Excellence whitepaper to learn more.



ChangePartner Team



Julie M. Smith, Ph.D.
Chief Executive Officer

Co-founded CLG, Inc., the world’s premiere behavior-based strategy execution firm. Pioneered the most powerful and practical organization-wide, behavior-change approaches available today, as benchmarked by numerous Fortune 500 companies. Seeing a great need to reduce healthcare costs and improve quality, safety, and the patient experience through the sustainable implementation of evidence-based Vital Behaviors™, co-founded ChangePartner, bringing together a world-class team focused on developing a science-based, data-driven Behavioral Excellence™ platform that will transform healthcare delivery.



T.V. Joe Layng, Ph.D.
Chief Science Officer

Successful entrepreneur with decades of experience in the behavioral and learning sciences. Co-developed systemic behavior analysis while at the University of Chicago. Inventor of multiple patents related to combining behavioral sciences and technology to achieve large-scale improvements in educational outcomes. Fellow of the Association for Behavior Analysis International. 



Mark Sasscer, MS
Chief Client Experience Officer

An experienced and effective business leader, author, and consultant who has demonstrated success in working with senior executives of healthcare systems and Fortune 500 Companies. Mark is highly skilled at changing team and organizational habits of human behavior that erode profitability. He specializes in shaping a "culture of accountability" where all employees are engaged and choose to volunteer discretionary effort to achieve superior outcomes.



Scott Friedman, MD

A physician with deep experience handling all aspects of business development and operations including structuring and managing the creation of new businesses, product management, and a broad array of technology sector consulting activities. Co-founded CareFlow|Net, a medical informatics company acquired by Philips Health Systems North America. Co-founded Seegrid, where he led all aspects of the business until he left in 2012 to form his own investment and management services company. Serves as an advisor to several companies, primarily in North America. Currently holds four patents.



Dottie Oakes, RN, MSN, NE-BC
Chief Nursing Officer

Chief Nursing Officer of a large academic medical center for 15 years. Led the organization through three successful MAGNET designations. Multiple presentations and publications nationally and internationally related to overcoming healthcare challenges. An innovator who reliably improves organizational efficiencies and streamlines operations. Deep expertise in marketing, mentoring, and building effective, independent, professional teams.


ChangePartner Consultants


Karen Bush, Ph.D.
Senior Program director

A Program Director known for creating globally-benchmarked, behavioral change programs. Sought out by clients for her ability to link strategies to tactics and then move forward quickly and smoothly to get results. Designed, developed, and implemented strategic initiatives at corporate and business unit levels. Previous career as professor, dean, and creator of innovative educational programs to further educational and professional goals of students. 


Zach Morford, Ph.D.

A dedicated researcher experienced in integrating instructional design methods into the delivery of automated performance feedback systems. Develops competency-based solutions and performance feedback systems to support patients, families, and leaders.


Heidi Specht, MFA
Director of Marketing and Communications

Award-winning marketing and communications professional with human-centered design focus. More than 15 years of direct experience within healthcare industry, proficiencies include design and documentation of user-focused digital tools and applications, prototype creation, and user testing. Previously served as Director of Marketing for a large academic medical center.